I’m starring out the train window in the tunnel; next stop is my stop, so I’m right at the door. I’m looking out and against the soot soaked black wall of the subway I see… television? What is it? A movie being projected? No… a commercial for Aveeno moisturizer. I sorta blink my eyes to make sure I’m not having some sort of hallucination… you know… from my parched, impovershed skin… but I open my eyes and it’s still there.
Fast forward the next week… now there is a car, a slick, sleek, chrome skinned Adonis slithering through the train tunnel. It’s an Audi. I grab the hand rail in anticipation, but I can’t get a firm grip… my hands are too supple and moist, too well quenched from my Aveeno hand cream. Damn you hand cream, I’ve just missed a glimpse of the car that will make my life complete.
They’ve done it. They’ve found another place to advertise to us. We’re all fast forwarding through commercials now with Tivo and DVR, so they’ve decided to pummel us in the train tunnel. It’s quite a marvel. Stay asleep people, don’t look out the window. Be afraid. We should just cut to the chase, let’s stop fooling around… let’s start auctioning off to the highest bidder, the premo advertising spot.. think of it.. your brand tatooed on the inside of my eyelids. Yes! Everytime I close my eyes, there you’ll be, diet pill-sleep aid-viagra-you name it…..